Why Digital Marketing would be a necessity post Covid19?
Do you belong to the industry where you go out and meet your customers face-to-face before you talk business with them?If yes, then there is a high probability that in the coming months, your prospective clients are going to be less open to the idea of welcoming you.
The onset of the pandemic has shaken the very base of numerous industries and businesses. A large number of businesses have either shut down operations completely or have done so temporarily.
The unprecedented hindrance in the functioning of traditional channels of marketing and cancellation of trade shows and events across industries and hurdles in the everyday operations of the business has posed to be an enormous challenge for their very survival.
Digital is the new norm
COVID 19 has placed a quarter of the world’s population under lockdown. As a result, the everyday activities for most people have been affected. Whether it was their work or life at home all things have experienced a massive shift overnight. Maintaining Social Distancing became a necessity than a choice.
Technology came to the rescue of the common man. With apps like Zoom Video Communications, Big Basket, PharmEasy etc. it became possible for the people to not only keep themselves safe while practicing social distancing but it also allowed them to lead a completely normal life.
From conducting meetings online to being in touch with one’s friends and relatives through social media, digital became the new norm.
Digital: The new Opportunity
As a result of the lockdown across the world, number of people shifted to the online medium for satisfying their everyday needs of entertainment, work, learning etc.
According to a survey conducted by McKinsey
Digital Marketing: The Necessity
As more and more people adapt to the digital medium the opportunities available for businesses to reach their target audience multiplies.
Taking the leap and employing various Digital Marketing strategies can help businesses not only survive the pandemic but also flourish post it.